switzerland

pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

Slide background

Integrated agency for consulting and research in the fields of decision support and online research.

B2B research

B2B Research

problem

How to interview

your most important clients?

 

Dealing with extremely valuable customers is a tough task when a company wants to undertake market research. Why should a top manager spend 10 minutes of his valuable time with an interview that might be boring to him? Why should a high net worth individual allow his bank to answer some questions? The answer is an interesting approach that might give back some individual feedback.

solution

Design a high value

approach to interact with high value clients

 

Solution: An artificial brand in a specific industry was developed in order to raise the clients interest.
Approach: Special design in the company’s CD
Methods: Analytic Hierarchy Process approach combining weighting and rating of existing products and new product ideas.

field report

Company: Swiss branch of a US company operating globally
Time frame: Study set up and field time: 6 weeks
Language: German

result

Result: Key Account responses about future development
Result: The very complex set-up of the study paid off. 80% of the key account clients fully completed the interview leaving valuable input and feedback.
Overall customer satisfaction grew due to the study itself.

other studies

lupe
Automotive

Automotive

Automotive Supply

Automotive Supply

Aviation / Transportation

Aviation / Transportation

B2B Research

B2B Research

Brand Behaviour

Brand Behaviour

Condoms

Condoms

Electrical Engineering

Electrical Engineering

Food

Food

Household Appliances

Household Appliances

Internet Business

Internet Business

Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

Pharmaceuticals

Pharmaceuticals

Retailing

Retailing

Sales

Sales

Sports Equipment

Sports Equipment

Trade Shows / Exhibitions

Trade Shows / Exhibitions