switzerland

pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

Slide background

Integrated agency for consulting and research in the fields of decision support and online research.

food

Food

problem

Decision making

in package design

 

Producers of FMCG produce a variety of packages every year. The decision making process is often driven by corporate design rules. After some experience employees tend to have a professional bias in judgement the design of their own products.

solution

Decision support

inside-out

 

Solution: Benchmark of different internal and external groups Management, employees, distributors and potential buyers
Content: Creation of decision support models
Methods: Online Analytic Hierarchy Process modell combining existing packages and new designs

field report

Management decision

making overnight

 

Company: Producer of food coming from Liechtenstein
Number of participants: 30 employees, 300 panelists
Time frame:
Management interview: overnight
Panelstudy: 8 days
Language: German

result

Quick improvement

in design

 

Result: The company gathered valuable internal feedback overnight which could be compared with customer opionions 8 days later. The gap in options led to a re-briefing of the creative agency which designed a totally new range of packages. Theses packages became extremely successful on the market.

other studies

lupe
Automotive

Automotive

Automotive Supply

Automotive Supply

Aviation / Transportation

Aviation / Transportation

B2B Research

B2B Research

Brand Behaviour

Brand Behaviour

Condoms

Condoms

Electrical Engineering

Electrical Engineering

Food

Food

Household Appliances

Household Appliances

Internet Business

Internet Business

Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

Pharmaceuticals

Pharmaceuticals

Retailing

Retailing

Sales

Sales

Sports Equipment

Sports Equipment

Trade Shows / Exhibitions

Trade Shows / Exhibitions