switzerland

pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

Slide background

Integrated agency for consulting and research in the fields of decision support and online research.

household appliances

Household Appliances

problem

How to design productss

in international market

 

A major producer of household appliances needed to design the features of a product in different international markets with different customer behaviour and needs. Market research needs to take into account the different brands in the markets and needs to respect a completely different usage of the same product.

solution

Intergration international

consumers via panel

 

Solution: Multilanguage study with an international panelprovider covering 4 countries
Content: Rating of existing features, Evaluation of new festure sets
Methods: Price Sensitivity Meter, Analytic Hierarchy Process

field report

International

Panel

 

Company: German producer of householf appliances with a global brand
Number of participants: 5.000 contacts with quota resulting in 2.400
Time frame: 3 times 2 weeks
Languages: English, French, German

result

International feedbackon

design and features

 

Result: The producer received valuable feedback about his own brand and the perception of the competitors brands. With the decision making models different routes of potential developments where developed.

other studies

lupe
Automotive

Automotive

Automotive Supply

Automotive Supply

Aviation / Transportation

Aviation / Transportation

B2B Research

B2B Research

Brand Behaviour

Brand Behaviour

Condoms

Condoms

Electrical Engineering

Electrical Engineering

Food

Food

Household Appliances

Household Appliances

Internet Business

Internet Business

Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

Pharmaceuticals

Pharmaceuticals

Retailing

Retailing

Sales

Sales

Sports Equipment

Sports Equipment

Trade Shows / Exhibitions

Trade Shows / Exhibitions