switzerland

pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

Slide background

Integrated agency for consulting and research in the fields of decision support and online research.

internet business

Internet Business

problem

How to evaluate

an online service?

 

In an online world a lot of digital products tend to have a sales price of zero. Some areas have strong competition at this lowest price possible. Anyhow customers compare the services offered and are willing to change quickly the moment they find more value from another provider. The international company researching the problem needed to distinguish people’s needs from wants in order to design the perfect product.

solution

Offline and online

research combined

 

Solution: In several focus groups with different groups of customers and non-customers a hierarchy model of needs was developed. In a second step this model was evaluated within 1200 users of similiar products to benchmark the company with its main competitors.
Content: Company’s services in comparison with competitor’s evaluation
Methods: Qualitative focus group to develop hierarchy model. Quantiative online survey using several models of the analytic hierarchy process

field report

Offline

and Online

 

Company: American online service operating an email service in Germany
Number of participants: 4 focus groups, 1200 online interviews
Time frame: 3 months
Language: German

result

Improved communication

of advantages over competitors

 

Result: The company received a clear view of their own strength and weaknesses in a high competitive environment. As a result of the study the functionalities could be improvement and communication strategy for the most relevant features was set up.

other studies

lupe
Automotive

Automotive

Automotive Supply

Automotive Supply

Aviation / Transportation

Aviation / Transportation

B2B Research

B2B Research

Brand Behaviour

Brand Behaviour

Condoms

Condoms

Electrical Engineering

Electrical Engineering

Food

Food

Household Appliances

Household Appliances

Internet Business

Internet Business

Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

Pharmaceuticals

Pharmaceuticals

Retailing

Retailing

Sales

Sales

Sports Equipment

Sports Equipment

Trade Shows / Exhibitions

Trade Shows / Exhibitions