switzerland

pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

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Integrated agency for consulting and research in the fields of decision support and online research.

mobile and pad questionnaires

Mobile and Pad Questionnaires

problem

The future of the

newspaper on tablet PC

 

With the success of Apple’s iPad and several mobile tablet devices new applications become succesfull bringing the newspaper to the mobile device in a convenient format. The goal of the yearly study is the measurement of the development of changing user behaviour in the market of readers of newspapers. How do people adopt to the new offers in a purely digital market of newspapers?

solution

iPad

only study

 

Solution: Only iPad users were targeted and interviewed about their changing behaviour
Content: Questions about the usage of the iPad Measurement of the amount of apps installed and e-newspaper shops used
Methods: Rating scales, Analytic Hierarchy Process on iPad, Special design to meet the touch experience on the iPad

field report

Joint study of sales chain

with professional association

 

Company: German Magazine Publishers association together with the biggest german reseller of Apple products.
Number of participants: 5050
Time frame: 12 days
Language: German

result

Constant measuring

of changing behaviour

 

Result: The yearly study showed major shifts in behaviour in media usage. Users of the iPad might be an indicator of future development and therefore are role models for future behaviour. Inside this group behaviour in media usage changes permanently and rapidly. The study helps to keep track with this development.

other studies

lupe
Automotive

Automotive

Automotive Supply

Automotive Supply

Aviation / Transportation

Aviation / Transportation

B2B Research

B2B Research

Brand Behaviour

Brand Behaviour

Condoms

Condoms

Electrical Engineering

Electrical Engineering

Food

Food

Household Appliances

Household Appliances

Internet Business

Internet Business

Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

Pharmaceuticals

Pharmaceuticals

Retailing

Retailing

Sales

Sales

Sports Equipment

Sports Equipment

Trade Shows / Exhibitions

Trade Shows / Exhibitions