switzerland

pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

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Integrated agency for consulting and research in the fields of decision support and online research.

retailing

Retailing

problem

Retail brand vs.

established brands

 

The world of retailing is deigning more and more own brands to attract the consumer. After designing food and beverages under the retail brand more and more products of a more luxurious field are attacked by retailers. The research problem of the retailer targeted general acceptance of several approaches in terms of quality, price and branding.

solution

Allow competetion between

real brands and planed brands

 

Solution: Several approaches of a potentail development of the retailer were compared mit existing products.
Content: Test of design, package and willigness to pay for different potential approaches.
Methods: Package design tests, Analytic Hierarchy Process, Price Sensitivity Meter

field report

Selected customers

in online interview

 

Company: Leading Swiss retailer offering several brand levels
Number of participants: 600 selected customers of the category
Time frame: 10 days online research
Language: German

result

Clear definition of

potential target groups

 

Result: The retailer could define market chances for the different brands knowing which customer groups would react to the defined impulse. Measurement of the willigness to pay in comparison with top brands showed the potential of different approaches.

other studies

lupe
Automotive

Automotive

Automotive Supply

Automotive Supply

Aviation / Transportation

Aviation / Transportation

B2B Research

B2B Research

Brand Behaviour

Brand Behaviour

Condoms

Condoms

Electrical Engineering

Electrical Engineering

Food

Food

Household Appliances

Household Appliances

Internet Business

Internet Business

Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

Pharmaceuticals

Pharmaceuticals

Retailing

Retailing

Sales

Sales

Sports Equipment

Sports Equipment

Trade Shows / Exhibitions

Trade Shows / Exhibitions