switzerland

pangea labs GmbH

Weissbadstr. 1

CH 9050 - Appenzell

 

Phone: +41 445004660

Fax: +41 445004661

info@pangealabs.com

 

germany

pangea labs GmbH

Uhlandstr. 175

D 10719 - Berlin

 

Phone: +49 30 609856640

Fax: +49 30 609856641

info@pangealabs.com

Slide background

Integrated agency for consulting and research in the fields of decision support and online research.

sports equipment

Sports Equipment

problem

Market Research

with Facebook Fans?

 

Companies are gathering millions of fans in different sport activities around the globe. The rising amount of social relations is a thrilling opportunity to use these relations for market research. The question is: Can we really use our fans as a substitute for commercial recruitment of interviewees? Wht are the effects of a study done with Facebook fans?

solution

Comparison of panel recruitment

with Facebook rectruitment

 

Solution: Recruiting Fans from adidas Facebook fansite adidas running Recruiting panelists from panelbiz
Content: Survey about activities in the field of running and use of technical equipment
Methods: Different scaling approaches Analytic Hierarchy Process to control consistency

field report

Time frame: 3 days panel vs. 53 days on Facebook in 2011
Drop-out: 33,0% Facebook; 7,8% Panel
Languages: German
More information: Slideshare Presentation

result

Fans differ from

a representative sample

 

Result: Fans are quite deviant in behaviour. Their fanship makes them different in comparison to a general public.
Fans can therefore be perfectly used for any kind of innovation research in a specific field. For general questions the fans are less appropriate. On of the main findings was the equality of results in non-topic-related questions.

other studies

lupe
Automotive

Automotive

Automotive Supply

Automotive Supply

Aviation / Transportation

Aviation / Transportation

B2B Research

B2B Research

Brand Behaviour

Brand Behaviour

Condoms

Condoms

Electrical Engineering

Electrical Engineering

Food

Food

Household Appliances

Household Appliances

Internet Business

Internet Business

Mobile and Pad Questionnaires

Mobile and Pad Questionnaires

Pharmaceuticals

Pharmaceuticals

Retailing

Retailing

Sales

Sales

Sports Equipment

Sports Equipment

Trade Shows / Exhibitions

Trade Shows / Exhibitions