B2B research

problem

How to interview

your most important clients?

Dealing with extremely valuable customers is a tough task when a company wants to undertake market research. Why should a top manager spend 10 minutes of his valuable time with an interview that might be boring to him? Why should a high net worth individual allow his bank to answer some questions? The answer is an interesting approach that might give back some individual feedback.

solution

Design a high value

approach to interact with high value clients

Solution: An artificial brand in a specific industry was developed in order to raise the clients interest.
Approach: Special design in the company’s CD
Methods: Analytic Hierarchy Process approach combining weighting and rating of existing products and new product ideas.

field report

Company: Swiss branch of a US company operating globally
Time frame: Study set up and field time: 6 weeks
Language: German

result

Result: Key Account responses about future development
Result: The very complex set-up of the study paid off. 80% of the key account clients fully completed the interview leaving valuable input and feedback.
Overall customer satisfaction grew due to the study itself.

other studies