Integrated agency for consulting and research in the fields of decision support and online research.
Integrated agency for consulting and research in the fields of decision support and online research.
B2B research
problem
Dealing with extremely valuable customers is a tough task when a company wants to undertake market research. Why should a top manager spend 10 minutes of his valuable time with an interview that might be boring to him? Why should a high net worth individual allow his bank to answer some questions? The answer is an interesting approach that might give back some individual feedback.
solution
Solution: An artificial brand in a specific industry was developed in order to raise the clients interest.
Approach: Special design in the company’s CD
Methods: Analytic Hierarchy Process approach combining weighting and rating of existing products and new product ideas.
field report
Company: Swiss branch of a US company operating globally
Time frame: Study set up and field time: 6 weeks
Language: German
result
Result: Key Account responses about future development
Result: The very complex set-up of the study paid off. 80% of the key account clients fully completed the interview leaving valuable input and feedback.
Overall customer satisfaction grew due to the study itself.
other studies