condoms

problem

Interviewing

delicate topics

All lot of factors have an influence on data quality in a survey situation. Online research can be a powerful solution in case of delicate questions. All topics dealing with issues like sex, violance, racsism etc. can hardly be interviewed without influence in a classic interview situation. questfox is able to turn delicate situations into interesting interactions. The online interview situation allows you to analyze these delicate issues much better

solution

Interaction that make

the interviewee feel comfortable

Solution: A totally anonymous approach with an appealing design. No personal details asked
Content: Sexual behaviour; contraception methods; lifes style
Methods: Ratingscales, Involvement, Analytic Hierarchy Process

field report

Company: German market leader in condoms managing different brands
Number of participants: 600 quota sampled participants under 35 years
Time frame: 6 days of online interviews
Language: German

result

Valuable results

from real customers

The company was able to test new designs with existing clients and interested non-clients.
Delicate issues in the field of sex toys like vibrating devices and other things could be analyzed with a serious market research approach. Serious fun® is possible with questfox®

other studies