Integrated agency for consulting and research in the fields of decision support and online research.
Integrated agency for consulting and research in the fields of decision support and online research.
condoms
problem
All lot of factors have an influence on data quality in a survey situation. Online research can be a powerful solution in case of delicate questions. All topics dealing with issues like sex, violance, racsism etc. can hardly be interviewed without influence in a classic interview situation. questfox is able to turn delicate situations into interesting interactions. The online interview situation allows you to analyze these delicate issues much better
solution
Solution: A totally anonymous approach with an appealing design. No personal details asked
Content: Sexual behaviour; contraception methods; lifes style
Methods: Ratingscales, Involvement, Analytic Hierarchy Process
field report
Company: German market leader in condoms managing different brands
Number of participants: 600 quota sampled participants under 35 years
Time frame: 6 days of online interviews
Language: German
result
The company was able to test new designs with existing clients and interested non-clients.
Delicate issues in the field of sex toys like vibrating devices and other things could be analyzed with a serious market research approach. Serious fun® is possible with questfox®
other studies