electrical engineering

problem

Research in technically

driven environments

A provider of electrical engineering products was looking for feedback in a world of very specific demands in complex B2B realtions. As the client relations were delicate, the producer wanted to contact them whether personally or in a high-value online approach. questfox was showing ways to interact with those high-value customers.

solution

Using speaking

avatars as interviewers

Solution: Besides the methological background, the use of a female speaking avatar reading the questions out loud, convinced a high percentage of clients to fully respond to the interview (>80%)
Content: Innovations in electrical engineering and client’s needs.
Methods: Price Sensitivity Meter, Analytic Hierarchy Process modells, Ratingscales

field report

Company: Swiss branch of a multinational company
Number of participants: 108
Time frame: 5 days of online research
Language: German

result

Findings about product development

and clients interested in the research approach

Result: The company received valuable input for the future development of their products right from their key account clients. Even though the company is untertaking a lot of questionnaires on a daily basis, this research proved to be special. For the first time ever the company received questions about the interesting research methology and the technical approach.

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