Integrated agency for consulting and research in the fields of decision support and online research.
Integrated agency for consulting and research in the fields of decision support and online research.
food
problem
Producers of FMCG produce a variety of packages every year. The decision making process is often driven by corporate design rules. After some experience employees tend to have a professional bias in judgement the design of their own products.
solution
Solution: Benchmark of different internal and external groups Management, employees, distributors and potential buyers
Content: Creation of decision support models
Methods: Online Analytic Hierarchy Process modell combining existing packages and new designs
field report
Company: Producer of food coming from Liechtenstein
Number of participants: 30 employees, 300 panelists
Time frame:
Management interview: overnight
Panelstudy: 8 days
Language: German
result
Result: The company gathered valuable internal feedback overnight which could be compared with customer opionions 8 days later. The gap in options led to a re-briefing of the creative agency which designed a totally new range of packages. Theses packages became extremely successful on the market.
other studies