trade shows / exhibitions

problem

How to interview

on a tradeshow?

A major german fairground had different shows to manage. For every kind of professional exhibitions a lot of data is already gathered. The only thing always missing is direct responses from visitors and exhibitors.

solution

Online and Onsite

interviews in one system

Solution: In a combination of online and onsite questionnaires all target groups could be intetgrated into one system
Content: Interview about expections and measurement of customer satisfaction
Methods: Combination of rating scales, Analytic Hierarchy Process, Use of Tablett PCs Onsite

field report

Online and offline

combined in one system

Company: Major german fairground Live access
Number of participants: 400 online interviews with exhibitors 800 onsite with a team of 20 interviewers
Time frame: 2 weeks online, 1 week onsite
Languages: English / German

result

Expectations and satisfaction

ratings for future planing

Result: A pre-exhibition questionnaire gave clear answers to specific sets of expectations.The onsite measurement on the fairground could include direct visitor’s feedback which was organized in the online report.

other studies