Integrated agency for consulting and research in the fields of decision support and online research.
Integrated agency for consulting and research in the fields of decision support and online research.
trade shows / exhibitions
problem
A major german fairground had different shows to manage. For every kind of professional exhibitions a lot of data is already gathered. The only thing always missing is direct responses from visitors and exhibitors.
solution
Solution: In a combination of online and onsite questionnaires all target groups could be intetgrated into one system
Content: Interview about expections and measurement of customer satisfaction
Methods: Combination of rating scales, Analytic Hierarchy Process, Use of Tablett PCs Onsite
field report
Company: Major german fairground Live access
Number of participants: 400 online interviews with exhibitors 800 onsite with a team of 20 interviewers
Time frame: 2 weeks online, 1 week onsite
Languages: English / German
result
Result: A pre-exhibition questionnaire gave clear answers to specific sets of expectations.The onsite measurement on the fairground could include direct visitor’s feedback which was organized in the online report.
other studies